Haunted Hoochie
Research and Current Marketing:
Identifying the Problem:
- Everything is outdated
- Humor isn’t spotlighted in their marketing
- Shock value decreases due to time
- Haunted Hoochie repeats content
Background:
Who? People that enjoy scare attractions, the genre of horror, and dark humor
What? An animatic, a set of stickers, and photography to respark interest in the event
When? September-November
Where? Pataskala, Ohio
Why? Haunted Hoochie needs a modern, surreal twist to bring their audience from the early 2010s to 2022.
Sketches:
Animation:
Posters:
Stickers:
