SPACE10 + IKEA
Beyond Human Centered Design
SPACE10, the IKEA's innovation laboratory based in Copenhagen invited me to collaborate with them in the development of the 3D visual identity for the Mexico City Pop-Up event held in March 2022.
The concept arose from the theme "Beyond Human Centered Design" where I tried to represent our planet through a bubble that symbolizes a lens that magnifies different perspectives, growth, transformation, regeneration, diversity, multiculturalism, cycles, and optimism.
Over the years, SPACE10 has popped up in cities including New York, London, Shanghai, Nairobi, and Delhi. With each pop-up, their aim is to meet and collaborate with forward-thinking people in their local setting, to explore diverse perspectives, and expand their approach to design. Inspired by Mexico City's action, energy, and diversity, they created a platform to gather through talks, interactive experiences, exhibitions, and workshops, exploring the theme 'Beyond Human-Centered Design' for a better relationship between humans, technology, and our planet.
Project in collaboration with SPACE10
Head of Creative: Mitsuko Sato
Creative Content: Virginia Lui
Creative Producer: Sheila Fakurnejad
Graphic Design: Alexis Mark
3D Illustration & Animation: Francisco Cortés
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Event.
Interior Design & Production: Niños Héroes
Photographers: César Béjar // Alejandro Ramírez Orozco // Anna Pla-Narbona // Camilo Christen
Venue: Loot
Photo by César Béjar
Photo by Anna Pla-Narbona
Photo by Alejandro Ramírez Orozco
Design by Alexis Mark
Thank you!
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Reviews:
SPACE10
Mexico City Pop-Up
Mexico City Pop-Up
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