PROBLEM
Since 2018 we have been talking about the amount of water that we could save by just stopping pre-rinsing. It is 57 liters of water in every cycle. However, 57 liters of water is hard to visualize for anybody. We have to find a way to show the amount of saving in a more familiar way.
SOLUTION
To show how much amount of water could be saved by just pre-rinsing, we made an outdoor campaign. And we used familiar objects in everyday life: Bottles
PHOTOS
CASE
AWARDS
CRYSTAL APPLE
Outdoor / Industry / FMCG: Silver Apple
FELİS
Outdoor / Ambient / Billboard: Felis
Outdoor / Ambient / Large Scale: Merit
CREDITS
Client: Finish
Agency: Havas Istanbul
CCO: Ergin Binyıldız
ECD: Volkan Dalkılıç
Creative Group Head: Ömer Ceran & Serhan Koçak
Copywriter: Ozan Yücekuş
Art Director: Emrah Yıldırım, Oğuz Can Arslan, Ebru Kasal
Account Director: İrem Kara
Account Executive: Buse Nur Böbür
