PROBLEM
Finish has started a water preservation campaign in 2019. We convinced 6 million households in 3 years, but there are 16 million more. We saved 24 million tons of water, but the risk of drought remains. But, the threat has neither diminished nor gone away. We have to find a way to convince who has not started saving.
SOLUTION
In the fourth year, we decided to overcome all the obstacles in the minds.For those who have doubts, we introduced a new product, which removes 24-hour dried-on stains without pre-rinsing. We left the stain for a day and cleaned it live.
For those who claim that it has rained a lot, we made a water report like the weather report.
For those who say “I am just a one person, what can I change”, we made their contribution visible by bottles.
RESULTS
Market Share: + 15%
Households Stopped Pre-rinsing (This Year): + 440K
Households Stopped Pre-rinsing (Total): 7.2M
Total Saved Water: 27M Tons
Market Share: + 15%
Households Stopped Pre-rinsing (This Year): + 440K
Households Stopped Pre-rinsing (Total): 7.2M
Total Saved Water: 27M Tons
CASE VIDEO
TVC
AWARDS
CRYSTAL APPLE
Media: Grand Prix
Media: Grand Prix
Media / Special / Integrated: Crystal Apple
Integrated Campaigns / Industry / Home Care: Silver Apple
FELIS
Integrated / FMCG: Merit
Social Responsibility & Sustainability / Climate Crisis: Merit
Social Responsibility & Sustainability / Behavior Change: Merit
CREDITS
Client: Finish
Agency: Havas Istanbul
CCO: Ergin Binyıldız
ECD: Volkan Dalkılıç
Creative Group Head: Ömer Ceran & Serhan Koçak
Copywriter: Ozan Yücekuş
Art Director: Emrah Yıldırım, Oğuz Can Arslan, Ebru Kasal
Account Director: İrem Kara
Account Executive: Buse Nur Böbür
