To get parents to consider Tennessee for family vacations we created and deployed the first-ever wearable for tracking laughter.

Recognition:
1x Cannes Gold Lion, 2x Cannes Shortlists, 2x Bronze Effies, Gold New York Festivals AME Awards, Super ANA Reggie Award, Gold ANA Reggie Award , Bronze Gerety Award

We developed a custom experience on Tennessee’s brand site to create a planning tool for moms, showcasing the data collected and attraction review directly from kids.

The data we collected was fed into our Fun Meter to provide a visual display of fun at a given location. Red represents laughter. Blue is excitement. For key locations like Dollywood, we created a heat map from our data findings that shows where the most laughter occurs.

Digital billboards changed daily, displaying the average laughs per day at Dollywood.