CADILLAC "COLORS OF EMOTION"
Insight:
Driving a Cadillac is an emotional experience. And those emotions get amplified even more when you drive a Cadillac EV.
Idea:
Using our Cadillac brand colors; Red, Gold, and Blue, we created three separate spots to hero three separate emotions that you get when you drive the new all-electric Cadillac LYRIQ. Grammy Award-winning musician Labrinth starred in the spots and we asked him to create three unique versions of his unreleased song, “Lift Off” that is representative of each emotion.
Using our Cadillac brand colors; Red, Gold, and Blue, we created three separate spots to hero three separate emotions that you get when you drive the new all-electric Cadillac LYRIQ. Grammy Award-winning musician Labrinth starred in the spots and we asked him to create three unique versions of his unreleased song, “Lift Off” that is representative of each emotion.
