Victor James Akinola's profile

Rave FM 91.7FM Branding

THE BRAND
Rave FM is the first youth - oriented and urban digital equipped radio station in Osun State, Nigeria on the frequency of 91.7MHZ. Rave 91.7FM aims constantly provide innovative radio entertainment by delivering amazing music and quality talks, with on air personalities that are able to create an atmosphere of fluidity that leaves listeners captivated.

THE PROBLEM
Rave FM is associated with innovation and change - a disruptive product for the target audience but Rave FM present logo lacks that touch to portray Rave FM in that sense. The logo also looks quite similar to that of other brands in the same space.

PROJECT GOALS
1. We discover the traits that defines Rave FM; discovering who or what Rave FM is and what Rave FM portray.
2. To develop a unified design language that is unique to Rave FM; to be easy to identify, memorable and aligns with the Rave FM values.
3. Redesign the present logo & visual language to something more modern and cleaner. 
Rave FM 91.7FM Branding
Published:

Owner

Rave FM 91.7FM Branding

Published: