NETPLAY
B R A N D I N G | P A C K A G I N G | A R T D I R E C T I O N
Netplay is a private label of Reliance Trends. In the spring of 2021 they launched a collection of underwear for man. The brand development happened in collaboration with the Bangalore based advertising agency, Phantom Ideas.
My role in the project was to develop the packaging for the different styles of undergarmets, devided into three different catgories. I was also preparing and directing the photo shoot providing us imagery for not only the packaing, but also for further print and digital collaterals.
CREDITS:
Creative Directon: Karthika Kothandaraman
Art Direction/Graphic Design: Eszter Drienyovszki
Junior Art Director: Sooraj KM
Fashion Photgraphy: Anish Fnu
Production: Studio 11
Creative Directon: Karthika Kothandaraman
Art Direction/Graphic Design: Eszter Drienyovszki
Junior Art Director: Sooraj KM
Fashion Photgraphy: Anish Fnu
Production: Studio 11
