REBRANDING
PHARMACY/HERB LABORATORY OF CHARA PETRAKAKOU & NICKOS ALAFOUZOS
The pharmacy of Chara Petrakou and Nickos Alafouzos is based in Athens (Marousi), Greece since 1983. For the past 30 years they are promoting homemade herb medical and food supplements, as well as homopathetics and cosmetics.
As their customer's list grew bigger and the Pharmacy-herb laboratory is well established in the neighbourhood, the owners decided to spicy up and refresh their branding.
As their customer's list grew bigger and the Pharmacy-herb laboratory is well established in the neighbourhood, the owners decided to spicy up and refresh their branding.
We decided to create a modern brand identity based on the old-school pharmacy symbols, the snake and the grinder, decorated by plant elements. This elegant new logo is greatly inspired by the international competitors.
| CREDITS |
ART DIRECTION / PRODUCTION
Lefteris Apostolopoulos
CLIENT
Pharmacy - Herbal Laboratory
Chara Petrakakou, Nickos Alafouzos Petrakakos
COUNTRY
Greece
PRINT
Lampros Giousos
DATE OF APPROVAL / PUBLISHED
16 NOVEMBER 2013 / 11 April 2014
TYPEFACE
Alfabeta Parachute Fonts
Alfabeta Parachute Fonts
SOFTWARE
Adobe Illustrator, Adobe Photoshop
Adobe Illustrator, Adobe Photoshop
© 2014
