Triptiek, a three week project in the second year of AMFI. You get set up with a group of 25 people. All from different directions in AMFI (management, branding and design). We as a group had to collarborate to realize a 3D Presetion in a exhibition, a collection, a concept with a brandbook and collectionbook and a business pitch. The concept had to be inspired by the zeitgeist of Gelderland in 2020. We made a concept which was based on the old and new combinations we found in this area. But to take it to a new level we didn't use the obvious vision people have with old and new. The brand was called HEUS. The clothing would have been made of the floathing plastic in the Ocean. After a recycling proces it would be a useful polyester for the clothes of HEUS.

 

By the team of HEUS.