Wineology
Naming | Copywriting | Package Design
Wineology is a DIY wine kit that introduces the pleasures of craft winemaking to a new generation. By uncovering key insights into Wineology’s target demographic, we were able to forge a direct path to a meaningful brand name, engaging copy, and making a personality that is youthful and appealing to millenials.
RJS Craft Winemaking, Mississauga ON Canada
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