I was commissioned to create the visual identity for J'adore, the US-based fashion and lifestyle magazine back in December of 2011.
The client wished to keep the original logo and the original cover layout while they felt they needed a fresh identity and layout system. A revised and updated version of the original logotype was created but didn't get used.
As the timeframe to creating the new identity and sending the first issue to the printer was extremely tight and deadline was upon us I started working on a layout which was meant to be simple and elegant, streamlined and easy-to-use.
I chose the main typefaces - Austin from Commercial Type and the Jannon Sans of StormType - before setting up anything else then I drafted a quite retained and flexible grid to guide the placement of any content that might come up. Designing the first issue of the magazine on this grid was quite a challenge as Jadore is copy-heavy, using powerful photos in a big way.
It was in the making that I tried to finalize the look and feel of the magazine, the way its typographical system operates - with a minimal number of elements such as lines and much of white space - and handling of photo materials.
The original wordmark.
Proposal for a cleaner, more stylish, meticulously crafted logotype. I took the original wordmark
and kept the characteristics whilst redefining it into something fresh.
Below is the shortened version of the layout book.
Colour code for the J'adore sections.
Selected spreads from the first issue.
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