The brief: Create ‘Daily Deal’ ad format content for LivingSocial’s partnership promotion with Marks & Spencer.

 

Considerations: Copy for this high profile would be shared rapidly through social media channels and needed to reach out and appeal to potential new subscribers, whilst maintaining LivingSocial’s light-hearted, irreverent tone of voice. Due to the timing of the promotion, a Valentine’s Day theme was requested.

 

My contribution: Copywriter

The copy: “If music be the food of love, let us serenade you with this National UK deal from Marks and Spencer, which is sure to hit all the right notes. For just £7, you will receive £15 to spend – in-store or online – towards almost anything a heart could desire. Choose delicious delights to tickle the tastebuds of your beloved from the Marks and Spencer renowned food and wine selection; or maybe pick a bunch of beautiful blooms to show how much you care. Fancy treating yourself instead? You’ll love the choice in womenswear, lingerie, menswear, or home goods. Don’t go breaking any hearts on February 14, make this deal your darling and get amour for your money”

 

Results: With 60,000 vouchers sold in well under 24 hours, this became LivingSocial’s fastest selling UK daily deal.