Before:
After Redesign:
The original Typeform Sign up page had 2 steps for sign up.
What was problem?
1. 'Sign up with email' would take to another screen.
2. 'Sign up with Google' and 'Sign up with Microsoft' buttons unnecessarily took larger space, because of which 'Sign up with email' form had to be loaded in a different screen.
What changes did I do and why?
1. Since people now a days are familiar with single-signin option, replaced the sign up with gmail and microsoft buttons with logos to represent users can use either google or microsoft account to login. This saved so much space to include 'Sign up with email' functionality in the same page.
2. Since users can sign up with email on the same screen and don't have to navigate to another screen, the feeling of long sign-up procedure is reduced.
3. Also removed the Password field, so users get a login link through which email verification can also be done along with login through the same step.
4. Added a custom message on the left side that tells what users can expect after they signup on the platform.
Note: This is my first ever design done as a UI/UX designer. There will be room for improvements. Any feedback appreciated.
