Bonus Genius
identity • naming • collateral — Michael vandenBerg
A 'bonus genius' is a couple of things. It's an old magic trick with a vanishing messenger doll, and it's a Latin term meaning 'good spirit' — an angel in a cape that guides a person well. Seemed like a good name for an erstwhile duo of creative consultants, who collaborated on the look, campaigns, and direction of a variety of organizations. The obvious design route was on a bit of a slant.
