CMO.com, a web site dedicated to marketing thought leadership, were looking for a way to reach a wider audience. Since the site was not responsive we decided to build a mobile app. However they have a very small production staff and worried about the burden a mobile app would put on their small team.
Brands are looking for ways to optimize their processes while still delivering new experiences across a variety of surfaces. Digital Publishing Suite combined with content already in Adobe Experience Manager makes that optimization a reality.
Adobe Digital Publishing Suite's latest functionality enabled the team to use Adobe Experience Manager (AEM) to publish both web & mobile content. This made it possible for their small team to manage both a mobile app and web site from a single source of content. This also showcased how customers can leverage both Adobe Creative Cloud for the creation of assets and Adobe Marketing Cloud for the publication of those assets into both web sites and mobile apps.
