Entre Nudos
A textile art brand born as part of the personal process of its founder to reconnect with herself and with nature. Entre Nudos is a project that fuses ancestral techniques and natural materials to create unique macramé pieces that are enriched by imperfection and encapsulate the true value of handmade work.
The redesign of the Entre Nudos identity seeks to reinforce its positioning, reflecting the high quality of its pieces and finishes, the warmth and dedication that characterizes its personality and the organic and fluid way in which the brand develops in its day-to-day and design processes.
The logotype, with a traditional structure and typography, includes punctual interventions in its strokes such as exaggerations in the curved shapes inspired by the naturalness of the movement of materials such as cotton thread, which is the protagonist of most of the brand's pieces.
Derived from this logo and the concept of the knot, a monogram is also designed and a series of icons are developed that bring fluidity to the identity, with more organic strokes that are applied throughout the different applications to begin to build their brand world, one balanced between the imperfection of the manual creative process and the perfection of the textile pieces designed by the brand.
Finally, the color palette and the embossed finishes in natural materials and textures, give warmth to a sober and minimalist design line.
