Crafting the new experience for
the next generation of the Filipino community.
Team Pacquiao is Veloce’s newest joint-venture founded by Manny Pacquiao that’s goal is to become the pound for pound, esports content heavyweights of Southeast Asia through community engagement, content creation, and charitable giving. The visual identity of the brand pays tribute to the heritage of the country and gives voice to the Filipino culture.
The brand’s new design language reinforces the national traditions, inspirational fighter and shapes a future-driven experience.
It encompasses bold and modern typography, colours that reflect the Filipino flag and a dynamic logo mark. Unlike other brands, Team Pacquiao goes beyond esports and with use of a sophisticated design and expressive people photography it gives the sense of coexistence.
The design system fits for purpose in all channels, from broadcast and in-game graphics to physical events, web and social content as well as advertising.
