Impact of Existing Functions on new product success and development

- The importance of availability of financial resources and personnel resources, skills, expertise, proficiency and timing

- Team structure and how to efficiently integrate R&D and marketing functions

- Benefits of cross-training

Time-to-Market and Financial Performance

- Impact of performance measurement on trivial innovation and breakthrough innovation

- Establishing new distribution channel and leveraging existing channels

- Benefits of upfront analysis on preserving value and controlling product cost

- Establishing target costing and target price and developing appropriate strategies to achieve both

- Analyzing ways to preserve value and confirming value post launch

Measuring innovation success

- Development of appropriate metrics for corporate strategy, corporate structure, resources, corporate systems

- Development of appropriate metrics for inputs and outputs such as R&D performance and value capture, as well as long-term corporate profitability

Course reading:

You need an innovation strategy by Gary Pisano (published by Harvard University)

Despite massive investments of management time and money, innovation remains a frustrating pursuit in many companies. Why is it so hard to build and maintain the capacity to innovate? The reasons go much deeper than the commonly cited cause: a failure to execute. The problem with innovation improvement efforts is rooted in the lack of an innovation strategy.

New York University – Innovation initiatives:

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