Rise Up NYC Concert Series - 2022
Rise Up NYC is a marketing campaign with a call to action. NYC residents came
together in the summer to help elevate the city and enjoy good vibes. The campaign
was a free summer concert series that inspired nostalgia and reminds all New Yorkers
we are part of a special city.
together in the summer to help elevate the city and enjoy good vibes. The campaign
was a free summer concert series that inspired nostalgia and reminds all New Yorkers
we are part of a special city.
“New York City Mayor Eric Adams launched’ Rise Up NYC concert series which provided 10 free community concerts that performed across all five boroughs this past summer. This free concert series encouraged New Yorkers to explore all of the city and
reconnect with one another as the city emerges from the COVID-19 pandemic.”
reconnect with one another as the city emerges from the COVID-19 pandemic.”
- City Hall Press Office
To help bring back New York City’s electric energy, Globestar Media Entertainment and Orios Designs were asked to team up, create the brand identity for the Rise Up NYC free concert series. It was great to be part of a team of creative New Yorker’s and collaborate together to help bring these historic events to the five boroughs.
The concept was to create a brand identity that is vivid, identifiable to help navigate
New Yorker’s through the city on multiple platforms. The iconic New York license plate
was used as an inspiration. The design was added on all marketing and promotional materials for both digital and OOH print ads through out New York City.
New Yorker’s through the city on multiple platforms. The iconic New York license plate
was used as an inspiration. The design was added on all marketing and promotional materials for both digital and OOH print ads through out New York City.
-Oliver Rios
Rise Up NYC - Logo
Rise Up NYC - Poster Design
Rise Up NYC - OOH Ad Campaign
Rise Up NYC - Social Media Promotion
Rise Up NYC - Stage and Concert Signage
