FLORESTA VETERINARY HOSPITAL
Floresta is a brazilian veterinary hospital based in Porto Alegre/RS. The company operates 24/7 and treats all kinds of pets.
Floresta's purpose is care, proximity and quality. In addition to a hospital, the company has bathing and grooming services and a complete pet shop. Some goals of the veterinary hospital are establish a standard of quality and service in Porto Alegre and, along with that, open more hospitals in the city.
The new brand was created to evolve. The previous name (Petmor) was a franchise that closed. The new name chosen (Floresta) was selected because it's the home and refuge for animals. In addition, it transmits caring, kindness, health and healing.
The symbol originated from the letter E. It was rounded and angled to increase the feeling of kindness and friendship. By reflecting and joining the two elements, a balance was created in the symbol. Finally, its final shape was made to resemble a tree, the main part that makes up the forests.
