Peppe Paris, bespoke napolitan style pizza was awarded Best pizzeria in Europe at the TopPizza 2021 and 2022, Best pizza in the world at the Las Vegas Pizza championships and Best Pizza in LA. Chef Peppe asked me to help him create his brand identity and graphic expression. I wanted it to be colorful and bold with inspiration from the street, badges and Italian summers. The logo itself is evocative of the pizza. The circular double Peppe is a metaphor of the generous crust. The city or neighborhood is displayed in the center of the logo.
