TOKYO OLYMPIC TEAM HUNGARY - KEY VISUALS - 2020
In this project KeyVisuals and additional campaign materials were designed and made for the Hungarian Olympic Committe in 2020.
It was an exhausting joy to work over 2 months in a row with more than 160 athletes from which many won in the olympic games. I provided creative direction on the concept develeopment for the KV's and on-site of the photoshooting.
CONCEPT
The athletes tend to be represented as superhumans which is true in a way as they are the pinnacle of the human performance in sports.
We were interested in their more accessible side. To visualize this duality, we show the athletes in an everyday setting which poses rhymes to their field in sports. Every sport is uniqe so their poses. It was a great challange to match them with a common exercise.
TEAMBOOK
Aligned with the main concept a simplified version was applied for the teambook
SOLO SESSIONS
Each athlete has a creative session for additional material for the campaign.
Behind The Scenes
The set-up was a huge studio divided to 3 sets for each session: Keyvisual, Teambook, Free Session
CREDITS
Gergely Regula - Creative Director
Nagy Weiner Attila - Photographer, Retouch, 3D
Timi Szabó - Make-up
Niki Lantos-Szabó - Make-up
