Tok&Stok - Pacaembu
Original Pacaembu Chairs
The visual arts producer Black Madre develops the film for the latest campaign created by the DPZ agency. The campaign presents the auction of Original Pacaembu Chairs for Tok&Stok, signed by nine Brazilian football stars.
A stage for millions of unforgettable plays, there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo. The animation - with audio and soundtrack by Vox Haus - summarises in one minute, the script of an imaginary match, which brings together a sequence of exciting moves carried out by the team of players participating in the action.
With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to re-signify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency, which developed the advertising action ‘Sit here, you have history’ for the campaign of retail networks. Due to the works on the stadium, which is now managed by the private sector, the chairs would be discarded.
The film project started from the aesthetics of tickets and posters created by Black Madre for the entire printed part of the campaign. Thanks to the animation resources, in the game created by the producer, the athletes come to life and it is possible to interact with the plays between athletes that shaped the history of Pacaembu.
Former São Paulo player, Caio Ribeiro, opens the animation, followed by stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the teaser, it's Raí's turn to kill in the chest and make a perfect pass to Emerson Sheik. At this moment, the player Formiga appears to head the ball and send it straight to the goal. The film ends with the classic racing scene of King Pele, who throws his iconic punch in the air, with all the players going to meet him.
Agency: DPZ — Client: Tok&Stok - Pacaembu — Campaign: Original Pacaembu Chairs
Ticket Posters
Poster Process
Poster's Scenes
Poster's Scenes Rough
Animation's Style Frame
Campaign
Credits
Black Madre
Client: Tok&Stok Pacaembu
Client: Tok&Stok Pacaembu
Agency: DPZ
Producer: Black Madre
Creative Director: Andre Maciel
Executive Director: Tina Castro
Planning: Leticia Alves, Beatriz Perrote
Account: Fernanda Lemos
Producer: Laryssa Andrade
Illustration Coordinator: Icaro Yuji
Illustrators: Leo Soares, Victor Goularte, Diego Abreu, Pedro Gabriel, Igor Ras, Leandro Dexter, Bruno Ferrante, Bob Souzza
Animation Coordinator: Cesar Maciel
2d Animation: Caique Carvalho Soares, Cesar Maciel, Deley, Felipe Soares, Juli Sartori, Louise Bonne, Tiago Cordeiro.
Clean Up: Caique Carvalho Soares, Cesar Maciel, Leandro Dexter, Felipe Soares, Juli Sartori,louise Bonne, Pamela Tanasovichi, Tiago Cordeiro.
Composition: Julia Hermini, Ramona Krüger
Locution And Soundtrack: Vox Haus Produtora
DPZ
Ceos: Fernando Diniz, Benjamin Yung Jr
Cco: Benjamin Yung Jr
Executive Creative Director: Fabio Mozeli
Creative Directors: Rodrigo Vezza, Pedro Reis
Creation: Samoel Junqueira, João Palma, Fred Sekkel
Business: Fábio Losso, Eduardo Brunoro, Gabriela Ferreira, Daniela Maldonado
Projects: Marcos Yamamura, Evelyn Palhares
Client Approval: Adriana Brito, Renata Saad, Andrea Pupo, Fernanda Correa, Maria Barreira
Media: Jessica Lambauer, Giuliana Pacerini
Strategy: Fernanda Miné, Bruno Campanelli E Thalita Vitali
Influence, Pr E Social: Rejane Romano, Mariana Belley, Mayara Marley, Fernanda Gil, Rafael Lima, Camila Oliveira
Integrated Production: Paula Alimonda, Rafael Motta, Felipe Moro, Natasha Fogasca, Matheus Gomes
Digital Production: Bruno Chaves
Producer/image: Arové Produções
Direction: Bruno Cals
Photography Direction: Lucas Guido
Executive Producer: Mariah Bayeux
Production Coordination: Laila Valois
Cast Production: Laila Valois
Account: Bruna Gonçales
1º Câmera: Lucas Guido
2º Câmera: Vinicius Oliveira
Ac: Yuri Camargo
Logger: Ali Barbosa
Electrician: Didi
Direct Sound: Claudinho Bueno
Montage: Roger Pereira
Color: @lucasguido.raw
Sound Producer: Loud +
Music Director: Gustavo Garbato
Production: Felipe Kim, Fabio Smeili, Yuri Chix, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello, Helton Oliveira
Finishers: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini Pedro Montessanti, Mauricio Canezin
Attendance: Priscila Miranda, Karina Amabile, Hingrit Nitsche
Executive Production: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini, Leticia Nunes, Izabel Sanches
