This project was carried out during my studies. It was a brief requested by a real Mc Cann communications agency in Paris.
The brief was that the famous chocolate brand Kinder was facing a communications crisis. In France, the brand had been contaminated by salmonella in their factory, creating a scandal as many products in their range were contaminated and on sale in stores. This led consumers to boycott the brand.
This project was carried out with the aim of making a mea culpa to consumers and regaining their trust. The idea is "We all learn when we grow up". The concept is to change the color of the usual red packaging to blue to avoid consumer mistrust and confusion. And to be sure that these products are not contaminated.
