Craftypaths / Donoussa herbal products & crafts

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Far away lost in the Aegean Sea, there is a small windy island called Donoussa.
Logo design, branding identity, visual elements and packaging for Craftypaths:

Donoussa herbal products & crafts.

The Aegean tradition and culture of handicrafts has always been strong in Greece. Standing out among competitors was not easy. The brand needed an identity that

not only stands out visually but would also be in the position to communicate the passion for nature, adventure, creation, wild life and healing, that stand at the core

of the brand. A characteristic yet minimal logo symbol would provide the basis for

a modern visual identity that convey this philosophy and energy.

A few words from the creator of the brand:
"Craftypath is a compound word that unites my creations, with all the different paths

of my life. From New Zealand where I was born –English as my mother tongue- to

the place where I grew up Crete, my roots. From one end of the world to the other, Craftypaths captures all the different aspects of my life, my origin, my experiences, my knowledge and my multifaceted restless nature.
Today I draw my inspiration from the paths of Donoussa Island of the Small Cyclades at the Aegean Sea, where I have settled down and where I collect material for my creations. On these paths I meet the local wild goats, a daily reminder of my roots.

So with the valuable collaboration of graphic designer Antigoni Chrysanthopoulou (inogitna) we agreed that the symbol most suited for craftypaths is the “Aigagros” the wild goat.
These bright and flexible creatures that can climb at the most amazing places, that recognize the edible plants from the toxic ones, that if you capture one it will make a big fuss until it finds it’s freedom and reunites with the rest of the herd, but if it manages to enter your orchard it will eat everything and really irritate the farmers.

The wild goat that has been photographed million times from tourists and wanderers is the symbol that will companion me, at my journey along future paths and creations.”

Text editor: Vasiliki Koutrouli

Design elements: Color palette and graphic symbols for the main ingredients.

The color palette used was drawn from nature and local flora.

Soap Packaging Stickers: the packaging refers to the handmade crafty character of the brand and harmonizes with the natural ingredients of the products.

You will find nine different recipes of soaps that are made from local herbs collected throughout the year, such as: Calendula & chamomile for very sensitive skin,

Goat milk for dry skin, Green clay for mature skin, Helichrysum & turmeric for skin that

has been exposed to the sun a lot, Honey & wild erica that soothes skin infections, Lavender soothing for sensitive skin, Nettle & rosemary antibacterial for hair, face and body, Orange & chamomile for a light scrub and Sage for deep cleansing of oily skin.

Beewax Packaging Stickers
There are also nine different beewax recipes, for various skin issues. Someone can choose between Calendula, Lavender, Lips for the lips, Rosemary and Sage deodorant balms, for hemorrhoids, for rubs in colds, for warming relief in myalgias

and bone pain, and for skin eczemas.