Coach Insider Membership Program
The task was to create a community of Coach Insiders that strives to create an emotional connection with their members. Coach gives them the opportunity to share their feedback through polling experiences, customer reviews, and surveys. Insiders deserve the very best of Coach: early access, exclusive product drops, behind-the-scenes content, special offers, and gifts. I created a new omni-channel brand experience for Coach Retail and Coach Outlet. Leveraging engaging creativity to encourage customers to sign up to become members. Creating a differentiated look and feel for the Retail and Outlet experience, incorporating icons to communicate different rewards in the program. (Photography is FPO)
Retail Membership and Account Page
Outlet Membership and Account Page
Content Spots
Retail Drops
Product drops show exclusivity and boost sales and brand awareness.
They communicate a new Drop Date, Insider Early Access, when a Drop is available or sold out.
They communicate a new Drop Date, Insider Early Access, when a Drop is available or sold out.
Emails Retail
Reward Tiles
The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.
Banner Retail
Iconography
Emails Outlet
Outlet Drops
Product drops show exclusivity and boost sales and awareness.
They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.
They communicate a new Drop Date, Insider Early Access when a Drop is available or sold out.
Reward Tiles
The Coach Insider program isn’t points or tiered-based.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.
As an Insider, you get rewards and benefits that can be enjoyed instantly, as soon as you join.
