Using Photoshop brushes, drawing the pattern tile. 

Inspiration was found within the customisation trend we saw in SS2021. 

Channeling the excitement to return to safety after Covid-19 with the word "mom" and childish through hand-drawn flowers and bright colours

Using Adobe Illustrator I created a seamless pattern to apply to packaging, apparel CADs etc.

Finally the pattern was applied to a CAD of a puffer jacket. I chose a puffer jacket as they were trending by mid-end 2021 in many styles from oversized (looking at you Kanye West) to the trendy cropped puffers seen on teens.

I left the pockets white to match the background of the pattern and define the pockets.