The Paw Concept
The Paw Concept is a multi-brand boutique of premium pet products in Riyadh, Saudi Arabia. We have created
a complete brand packaging, logo, identity, social networks, website design. The logo is hand-drawn in Arabic
and English.
Elegant typographic logo with monogrammed graphic in the shape of a dog's face in profile.
The font of the logo has been fine-tuned from the ground up, and its classic clean shapes will never go out of
The font of the logo has been fine-tuned from the ground up, and its classic clean shapes will never go out of
style. A stylish graphic mark in the form of combinations of the letters "P" & "C" complement the font composition
and add luxury to the concept. The logo also has an abbreviated, more detailed version enclosed in an oval.
In the midst of all the luxury and seriousness, it fits in wonderfully and adds a certain playfulness, because
In the midst of all the luxury and seriousness, it fits in wonderfully and adds a certain playfulness, because
in its simple outline you can find pet toys.
Cría Studia
Art Director & Designer: Anastasia Popova-Demidova
Designer: Anna Krasnikova
Texts & SMM: Olga Sulim
Texts & SMM: Olga Sulim