After their rebranding in 2013, Matrix Partners wanted a new promotional booklet that highlighted the services offered as well as background information on the company.

 

The booklet had to contain all aspects of what the company was skilled in doing, but also be small and portable enough to be easily handed out at trade shows and meetings with potential clients. This made the tiered brochure design with staggered collation a perfect option. The tabs on the side easily explain the information that each page contains. The front and back covers feature images of the three dogs owned by the VPs of the company, These rescue pups have been featured in much of Matrix's marketing materials to connect with pet company owners.

 

The brochure was printed on dull matte text with a matte aqueous varnish. Glossy spot UV was then also applied to the side tabs, logo, three dog photos on the back, and the blue line that crosses from the front to the back cover.