This was a branding request for an internal content management service tool, dubbed Icario Creative Hub. This tool will be utilized by workers at Icario and the company's clients in an effort to streamline programs, increase content standardization and quality, and provide clients with more ability to build what they need. 

The idea behind this logo is a busy port or terminal with lanes going in various directions, reflecting the many inputs and outputs of a content management system. The colors are part of Icario's corporate branding. 

I worked through several variations and included a couple designs below which, while not chosen, I felt were good explorations.