The pet food brand Spring Naturals was looking to create a new marketing campaign to be featured in select retailers in the Chicagoland area. "Spring into Fall" was launched in November to bridge the normally bright and sunny brand with the fall season which featured their wet dog stews as a special sale item for the holidays.

By using Spring's packaging colors that relate to the autumn season (reds, oranges, and yellow-greens), a themed end-cap with banner and shelf-talkers was designed for store shelves. Corresponding postcards with coupons and distributor sell sheets were also designed. The postcards were handed out to customers during in-store demos and brand presentations.