Client: Hej:Pure, ig @hej.pure
Agency: Ofenstein Werbeagentur, ig @ofenstein_werbeagentur
Photographer: Jens Mauritz, ig @jensmauritz
Postproduction: MK Retouching - Mareike Keicher, ig @mareikekeicher

Sustainability is not a trend but the future!

The new fragrance series hej:pure inspires with sustainability that is fun! Fresh, clean fragrance creations and a modern packaging design with excellent recyclability of 98%. From the fragrance oil to the folding box, the topic of sustainability has been completely rethought for this fragrance concept, and we have staged it in a very versatile way.

100% vegan, 0% controversial ingredients
climate neutral
high recyclability
responsible and sustainable ingredients