Gaia is an aesthetic clinic whose mission is to awaken the natural beauty of people
"Just like the Earth, we all need to care to flourish and bring out our real essence."
My challenge was to create a brand design that could convey the young, sophisticated, modern, creative, mystical, and joyful essence and that could connect with the mythological story of the goddess Gaia.
About the Goddess Gaia
According to Greek mythology, Gaia is the earth goddess, the personification of the planet, represented by a gigantic and powerful woman.
The design
The GAIA signature design was hand-drawn and thought to be unique, with features that refer to the organic/alive, conveying the feeling of a dynamic and very sophisticated brand, where each letter represents one of the four elements of nature: air, earth, water, and fire.
The Mandala
To give even more meaning to the brand, a sun with stars was created, in a format that resembles a mandala, to be used as an element to support communication.
The Sun, is a symbol of knowledge and creative force, the stars represent light, perfection, and renewal, and the mandala, is a geometric representation of the dynamic relationship between man and the cosmos.
2022 © Jaider Morais
Client: Gaia, Brazil (ES)
Client: Gaia, Brazil (ES)
Project: Brand Visual Identity
