tBE / Branding / M M X X I I
The Brand
A brand with the goal of bringing a world class beauty and spa experience while respecting local customs and traditions. The goal is to branch out beyond the physical location and into Glọ Prêt branded beauty products and cosmetics, that also transmits luxury and exclusivity.
The Mission
The challenge was to create something compelling yet modest that speaks to customers from all walks of life allowing the brand to work both as a local beauty and wellness center as well as an international luxury cosmetics brand.
We chose to do this thru an icon that is both memorable and powerful yet at the same time soft and airy, while maintaining the earth tones reflected throughout the interior design.
tBE / M M X X I I
Special thanks to the people involved
Aaron Weinreich
Carlos Manzo Creative Director
Jaime Martínez Design & Project Manager
Rafael Saldaña Sr. Graphic Designer
Bianca Narvaez Graphic Designer
Anaid Campos Project Manager
Jaime Martínez Design & Project Manager
Rafael Saldaña Sr. Graphic Designer
Bianca Narvaez Graphic Designer
Anaid Campos Project Manager
