THE BRAND

Brent group is a wholly indigenous organization with interest spanning across the agricultural, health care and pharmaceutical sectors, retail chain and the real sector of Nigerian economy.

THE PROBLEM

Brent group is a parent company that has a subsidiaries, which are wholly or partially owned separate business controlled by the parent. Brent logo lacks that touch to portray Brent group in that sense. The logo also looks quite similar to that of other brands in the same space.

PROJECT GOALS

1 Discover the traits that defines Brent group; discovering who or what Brent group really is and what emotions does Brent group portray.

2 To develop a unified design language that is unique to Brent group; one that is easy to identify, memorable and aligns with the Brent values

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3. Redesign the current logo and visual language to something more modern and cleaner.