UWinnipeg Student Recruitment Campaign
Goal: UWinnipeg offers a diverse range of programs across its five faculties — arts, science, business and economics, kinesiology and applied health, and education. Programs go beyond classrooms and textbooks — they prepare prospective students for a career. By tying programs and an education at UW with impact and career outcomes, we aimed to maintain enrolment numbers.
Solution: Through focus groups and market research, we heard loud and clear from prospective students that one of main factors when deciding where to study is programs offered. We also knew that this generation has a strong desire to find (or create) meaning and is motivated to contribute to the world. We heard first-hand from current students what sparked their interest in their chosen field of study, common misconceptions and their goals and aspirations upon graduation. We illustrated that choosing a program of study is the first step towards making a mark on this world.
Role: Concept/creative development, project management, art direction, marketing strategy and implementation, vendor management, budget
Deliverables: Print/digital billboards, video, digital marketing campaign (Facebook, Instagram, Google, Youtube), campaign landing page, Winnipeg Free Press print ad
Highlights: The campaign video was viewed 85,000 times.
