Feel More
14. Bold Theatre Festival
14. Bold Theatre Festival
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Strategy, Brand Identity & Commination
We are in a period where all content is followed on social media platforms. People are now consuming content and expressing their feelings with emojis in the comment section of the content. Based on this insight, we wanted to convey the message that theater is richer than social media content and that they can experience more emotions at the same time. Based on the masks expressing the "happy" and "sad" emotions that have been used since the beginning of the history of theater, we turned the theatre masks into emojis. We designed unique emojis that symbolize hundreds of different emotions by multiplying existing emojis with different combinations in order to give a feel more message.
