BAFTA needed a campaign that could do everything.
We captured the feeling behind the event with a 'Cinemmersive' concept that worked across multiple formats and media.
Working with illustrators La Boca, we art directed, designed and co-ordinated printing of the 2014 Awards campaign printed collateral - from the iconic poster (which appeared in tube stations and on buses), the awards tickets (including menus and car passes) and the awards brochures (featuring cover illustrations by La Boca).
We commissioned La Boca to illustrate five exclusive BAFTA brochure covers, each evocative of a nominee for Best Film: 12 Years a Slave, American Hustle, Captain Phillips, Gravity and Philomena.
Check out the BAFTA 2014 Film awards campaign on our website!