J.K. SURFSTAR
CREATIVE PROCESS*
0 briefing:
areas of application: sticker (vehicles like a vespa, caravan, motorboat), branded key visual
tonality & DNA: avantgardistic, simple & clean, technical, loud, young, dynamic
brand attributes: surfstar, "queen of the waves", athletic, sport, like a sport club logo
forms & keywords: surfboard (two boards form a star), water, wake surfing, letters K & J, badge, sports club crest
*creative process determination based on the book: The Art of Thought, Graham Wallas , 1926, p 38 ff
1 preparation & research
2 incubation
3 illumination & prototyping
The client felt that the KJ in the first draft (black & white version) was a little bit too "hidden", to abstract. More concrete (Monogram) versions followed...
4 verification & artwork finish
Delivered KJ Surfstar logo.
applications and photography
Thanks for watching.
