frie: the pet shop

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My first ever project

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Mood board

frie - the pet shop is established as a self-sufficient pet store that produce & sell their goods B2C. The concept has a range of pastel dynamic colors such as cotton candy pink, sunlight yellow, and sage green. They are my personal favorite colors and it reminds of a cheerful, engertic, yet sweet 'daughter' that I have.

only fur you - the tagline delivers a message that frie is exclusively designed & crafted for your dear pet.

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Shopping bag

Every shopper will have a professionally designed shopping after every purchase. On the front, minimal layout is chosen to emphasize the logo. The pattern of frie on the side enhances the uniqueness of the bag.

Shampoo + Conditioner

With the mind of minimalistic & environmental-friendly, frie shampoo + conditioner bottles are made of ceramic with wood cap. There are 2 scents:

apricot & sage

sea salt & persimmon

Healthy treats

probiotics cookies has various benefits for dogs & cats are packaged in a youthful, inviting, and appetizing perception. The zippable pouch allows pet owners to store their treats for Later use with ease.

Our final product is Brown Sugar Cookies Ice Cream. It is added with essential nutrients that are good for dog and doesn't contains any sugar. The ice cream pint is designed with the brand's color and has good brand visual effect.