Cache Me If You Can—a Geocache adventure was the design teams solution to engage incoming freshman in learning about university culture and campus resources in a fun way.
Come see for yourself...
We created a geocache box containing a log book, a keepsake token to swap out and instructions on what to do next. The writers came up with a list of clues which were released weekly via Facebook once the geocache was discovered. The box was placed in different locations around the campus.
The rules!
Walk way banners were installed around the campus. Each department or person we targeted was involved in the adventure. Upon the students arrival at the designated location, our partners were equipped with a handout of who they were on campus and the resources they provided to students.
The prize.
Both sets of evergreen parking lot banners displayed the university brand, Explore. Discover. Become.
