Overview
Feel recreates the expert-driven, 1:1 in-store shopping experience online, resulting in happier customers and more completed purchases, offering a global community of online sales experts with retail experience across every vertical. Their interactive video call platform enables shoppers to connect with sales experts, and review products together for an awesome shopping experience.
Challenge & Solution
Online consumers often need help while browsing an eCommerce website. They have questions about products, they need assistance in understanding if the products fit their needs, and they want a human connection. Sales associates, on the other end, want to engage with customers online and help them pick the right products and purchase, upsell, and earn bonuses. Brands want to increase revenue and online conversion, earn their customers' trust, and provide them with a great customer experience.
Alongside Feel's team, we created a new online experience for the eCommerce sector - a virtual showroom. We started with a basic idea of creating a virtual environment for 1-on-1 engagement between the consumers and sellers. The Showroom is a video call platform that enables the sales associates to demonstrate products using a virtual toolkit containing utilities such as products tray, co-browsing, media presentation, co-checkout process, and more. We helped Feel define the product strategy, plan the user interface, and finally created the entire user experience of their interactive product.
