SILVERBACK GYM
Silverback gym is a start-up company that was founded by Jerry Amboga, in January 2022. With his love and passion for working out, he figured that there would be no better small business to open than a gym, however, he has big plans.
The Gym is not going to stay some small, local gym, but rather, it is going to expand and be a franchise. The first home location will open off Ruai, Nairobi County.
The Target Audience
The main target group is people who see the gym as more than just a place to train. These are people who are serious about using exercise as a lifestyle.
Symbol references
I have merged some characteristics of an animal that gives an idea of strength, brutality, respect and endurance. We have created a unique and powerful symbol of a focused gorilla in a rhombus shape to convey action in motion.
