Concept
The Concept is based on one element fundamental of graphic design: the Triangle!
This element is a symbol that, facing up, indicates stability e safety. Also the triangle is symbol of direction, progress, growth and indicates achievement goals. In our case it indicates, with its three sides also the composition of the three Tufano brothers.
The concept includes a combination mark consisting of a logo, pictogram and payoff.
The logotype was created with a custom typography with clean cuts reminiscent of the car body and angled at 15° to give a sense of speed.
The triangular shaped pictogram consists of the upper part of the letter T to symbolize the 3 brothers.
The payoff is "wash and detailing" to indicate the type of activity.
The triangular shaped pictogram consists of the upper part of the letter T to symbolize the 3 brothers.
The payoff is "wash and detailing" to indicate the type of activity.
