Branding is one of the main reasons why we love to do our job. Injecting our ideas and creativity into a name that will allow full recognition to a company is a process that we always found thrilling.
Likewise, jewelry as part of luxury represents a passion as well as a field where we built a strong expertise through the years.
Combine both of these elements and you obtain us being over the moon.
We were delighted to receive a request from the son of the head of Thien Po, a well-known jewelry supplier from Thailand. His project was to create a brand for exclusive creations here, in France. What he needed from us was to define and produce a visual identity for these products. LO was the chosen name, in honor of his grand father.
As usual, we set up a few meetings, in order to have a global idea of the requirements, desires and aspirations of our client. The concept that guided our work was to start from the visual to help our client project the brand in the future. We were aiming to give it a timeless feeling.
We started to create a set of logos, from classic to modern. The choice was up to our client, but to ease his decision, we incorporated these logos in several photographs, guided by the same vision.
Here is a logo we did create using 3D
The final touch was the creation of a pendent in 3D.
This unique piece of jewelry was supposed to symbolize and carry the values and aesthetic of the brand.
This body of work is a great illustration of our branding process.
This body of work is a great illustration of our branding process.
Our added value consists of providing content and quality in order to secure the decision of our clients by showing how far the visual identity can go in the future.
Here is the pendent we did create using 3D
