Luciano Silva é um gestor de tráfego que se sentiu motivado a compartilhar a sua experiência na profissão e ajudar outros gestores(as) que estão iniciando a sua carreira e não possuem um mentor para guiá-los.
Desafio
Desenvolver uma identidade visual minimalista sem parecer genérico, utilizando uma paleta de cores neutra (preto e branco) e demonstrar autoridade sem criar barreiras na comunicação com o público. Além disso, outro aspecto importante do projeto foi construir uma identidade que “conversasse” tanto com empresas/negócios quanto com gestores(as) de tráfego em potencial.
Solução
Desdobramos a identidade visual em cima do conceito do nome “Luciano”, cujo significado tem origem a partir do latim e deriva de palavras que deram origem a palavra “lux”, que quer dizer “luz”, e significa “o luminoso”. Com isso, a solução transparece o seu objetivo: como a luz, ele pretende propagar o conhecimento adquirido com a sua experiência na área para essas pessoas que estão no início de carreira, ajudando-as na sua caminhada, e para as empresas que buscam migrar para o mundo digital e/ou não possuem um resultado satisfatório com o tráfego online.
[EN]
Luciano Silva is a traffic manager who felt motivated to share his experience in the profession and help other managers who are starting their career and don't have a mentor to guide them.
Challenge
Develop a minimalist visual identity without appearing generic, using a neutral color palette (black and white) and demonstrating authority without creating barriers in communication with the public. In addition, another important aspect of the project was to build an identity that “talked” both with companies/businesses and with potential traffic managers.
Develop a minimalist visual identity without appearing generic, using a neutral color palette (black and white) and demonstrating authority without creating barriers in communication with the public. In addition, another important aspect of the project was to build an identity that “talked” both with companies/businesses and with potential traffic managers.
Solution
We unfold the visual identity based on the concept of the name “Luciano”, whose meaning originates from Latin and derives from the words that gave rise to the word “lux”, which means “light”, and means “the bright one”. With that, the solution shows its objective: like the light, it intends to spread the knowledge acquired with its experience in the area to these people who are at the beginning of their careers, helping them on their way, and to companies that seek to migrate to the digital world and/or do not have a satisfactory result with online traffic.
We unfold the visual identity based on the concept of the name “Luciano”, whose meaning originates from Latin and derives from the words that gave rise to the word “lux”, which means “light”, and means “the bright one”. With that, the solution shows its objective: like the light, it intends to spread the knowledge acquired with its experience in the area to these people who are at the beginning of their careers, helping them on their way, and to companies that seek to migrate to the digital world and/or do not have a satisfactory result with online traffic.
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