Victoria Farrand's profile

Poster Design // ARTWORX

I run an event in Whistler, BC called ARTWORX. This is design is a self initiated project just playing around with potential deisgns for the show's poster.
 
ARTWORX is a ‘fundraising platform powered by artists’ that works with one local charity/NFP and multiple brand partners to use collaborative marketing to share resources, increase leads, leverage brand awareness, and influence multiple demographics – creating an influence and a presence that is greater than any one of us alone.
 
To do this, ARTWORX takes corporate donations, a very common-place but typically linear transaction, and adds incredible amounts of extra value for all involved. By turning the donation into a pioneering new event we fuel the success and awareness of all the brand partners and beneficiary, as well as generating a financial a donation. 100% of the profits from the event are split 50/50 between the charity/NFP and participating artists.
Where: Crankworx, the worlds largest mountain bike festival in Whistler, BC
 
In 2015, the event is going to become a one-for-one model, like Toms shoes, where for every piece of artwork sold a child will recieve an art therapy class in the Sea-to-Sky corridor. 
Below is the view from our 'pop-up' home in the Red Bull Joyride tower.
Local artist and illustrator, Baz Corolan, leaving his mark with custom paint designs.
Local artists Baz and Taka Sudo spraying bikes and helmets with custom paint-jobs!
Poster Design // ARTWORX
Published:

Poster Design // ARTWORX

ARTWORX is a ‘fundraising platform powered by artists’ that works with one local charity/NFP and multiple brand partners to use collaborative mar Read More

Published: