Context
Our life is closely connected with the things that we use, sometimes move, receive, and give them. For all this there are boxes, to which we are accustomed as functional household items.
Our life is closely connected with the things that we use, sometimes move, receive, and give them. For all this there are boxes, to which we are accustomed as functional household items.
Client
Box manufacturer that changes the rules of the game.
Challenge
develop a B2C entry strategy audience
create an umbrella brand for the company
create a product line
stand out from the crowd of no name competitors in a category where people are not looking for brands
reduce promotion costs
develop a B2C entry strategy audience
create an umbrella brand for the company
create a product line
stand out from the crowd of no name competitors in a category where people are not looking for brands
reduce promotion costs
Concept
Creating an emotional brand that sees and feels the needs of the audience and which is memorable. It can work flexibly and adapt to different directions.
Brand ecosystem
We structured the ecosystem and formulated the main brand constants for the priority direction at the start.
the logo is flexible: avoiding strict rules, we provide freedom of using it on the product, trading platforms and online-media
