Adidas® x Stella McCartney
Athletics Parka
Athletics Parka
Brand Identity, Packaging Design, Poster Design, Social Media Design
British designer Stella McCartney's pioneering collaboration with Adidas has revolutionized sportswear, with each piece thoughtfully crafted with movement in mind. The project explores the concept branding of the lightweight, high-performance wear — combined with a playful fluorescent yellow that brings contrast to its unique silhouettes and bold details.
Product Photography credits to rightful owners.
Completed February 2021
British designer Stella McCartney's pioneering collaboration with Adidas has revolutionized sportswear, with each piece thoughtfully crafted with movement in mind. The project explores the concept branding of the lightweight, high-performance wear — combined with a playful fluorescent yellow that brings contrast to its unique silhouettes and bold details.
Product Photography credits to rightful owners.
Completed February 2021
